本次展会以“品世界红酒，享受美酒生活”为主题。
作为国内外影响力高的品牌名酒展会之一，2010年以来积累了90多个酒类生产国际相关组织资源，3万多家酒庄和进口商，近10万个经销商；历届展会共吸引了来自法国、西班牙、意大利、澳大利亚、美国、德国、葡萄牙、罗马尼亚、阿根廷、南非、智利和格鲁吉亚等50多个国家的近3000家企业参与，总展出面积达200,000平方米，其中68%为国外酒庄。国内酒类经销商、代理商、批发商、＊＊酒店、商超、餐饮、团购、会所等业内人士达82%。成为沟通众多酒行业商家及酒类爱好者的国际化平台，获得海内外相关机构的充分认可和高度赞美。我们也将继续秉承帮助国内外酒商在中国地区树立企业品牌形象，实现企业的销售目标和扩大中国的酒饮消费市场的规模这一宗旨，打造一个国际效应好的高端名酒展，热烈欢迎国内外各酒商前来参观、品鉴！
The theme of this exhibition is "Tasting world wine, enjoy wine life".
As one of the influential of high brand wine exhibition, China, accumulated since 2010 more than 90 international wine production mechanism,related associations of resources, more than 30,000 wineries and importers, nearly 100,000 dealers; previous exhibition attracted nearly 3,000 companies from France, Italy, Spain, and Australia, United States, Germany, Portugal, Romania, Argentina, South Africa,Chile，Georgia and other more than 50 countries participating, the total exhibition area of 200,000 ㎡, of which 68% for foreign wineries. Domestic wine dealers, agents, wholesalers, star hotels, business super, catering, group buying, clubs and other business man, 82%. Has become an international platform for many wine merchants and wine lovers, and has won full recognition and high praise from associations and commercial organizations at home and abroad. We will continue to uphold the help of domestic and foreign merchants to establish a corporate brand image in the Chinese area, the purpose of achieving sales targets and expand the Chinese wine market scale, to create an international high-end wine exhibition good international effect, warmly welcome domestic and foreign merchants to come to visit the wine tasting!
据＊新葡萄酒市场报告预计：2022年，全球葡萄酒出口值达到了376亿欧元，较2021年增长了9%。在全球市场不断增长的大背景下，亚洲市场尤其是中国市场的增速＊快，受益于消费升级和健康饮酒的大潮流，2026年中国葡萄酒市场规模将达到4624亿元，复合年增速可达11.5%；由于人们普遍认为葡萄酒有益于健康和美容，葡萄酒平均消费量也将显著增长，2026年中国葡萄酒个人消费将增加到US$60.1。目前中国是世界第五大葡萄酒消费国，中国葡萄酒市场价值潜力巨大，已成为国内外葡萄酒专业人士共识。作为中国东部地区具有国际影响力的葡萄酒博览会，High-end Wine的展会规模、参展商家数量以及参会观众数量屡创新高；对高质量葡萄酒需求的持续增长，越来越多的葡萄酒贸易商将不断寻求新的高质量葡萄酒货源，我们将专注于为葡萄酒经营群体及商务人士提供专业贸易合作平台。
High-end Wine 以上海为中心辐射中国葡萄酒市场，不仅是世界葡萄酒商务平台，也是国际化葡萄酒文化传播的桥梁！
将更多更好的优质葡萄酒与烈酒商品引入中国，以争取中国庞大的市场份额和满足的消费需求。以全新的视角、高标准的服务、全方位的宣传，吸纳更多买家到会交流采购，帮助买家与酒企建立高 效、平稳、全方面的合作关系，让每一个参展企业、买家满载而归！
专业观众| Visiting audience：
多年积累的丰富数据库的基础上，High-end Wine 2024将继续邀请：
1、全国各地的葡萄酒、食品类经销商、代理商、进口商、下游分销商、专营机构；
2、礼品团购公司、终端网络销售商、网店等；
3、各类休闲会所酒吧等；
4、酒店餐饮机构、外国餐厅、＊＊酒店也是葡萄酒消费的市场之一，目前上海以及江浙地区有超过18000家酒店和中西餐厅及连锁餐厅等；
5、团购单位：协会、商务团体、国营企业、国际公司等；
6、各类超市，如家乐福、沃尔玛、大润发、麦德龙、7-11、联华、华联、农工商、好德、可的、全家、快客、乐购、家得利、易初莲花、机场免税店、保税区免税店等；
7、媒体记者：酒类、消费类、食品类、酒店类、健康类；
8、葡萄酒爱好者、白领、金领、职业经理人、高消费群体。
Based on the rich database accumulated over the years, High-end Wine 2024 will continue to invite:
1, wine, food distributors, agents, importers, distributors and agencies all over the country;
2, gift buying companies, terminals, network vendors, shop and so on;
3, all kinds of leisure clubs, bars and so on;
4, hotels, restaurants, foreign restaurants and star hotels are also one of the markets for wine consumption. At present, there are over 18,000 hotels, Chinese and Western restaurants and chain restaurants in Shanghai as well as in Jiangsu and Zhejiang provinces;
5, group buying units: associations, business organizations, state-owned enterprises, international companies, etc.;
6, various supermarkets, such as Carrefour, WAL-MART, Metro, 7-11, RT mart, Lianhua, Hualian, ngs, good moral, and the family can, Quik, Tesco, jiadelil, lotus, the airport duty-free shops, duty-free shops in the bonded area;
7, media reporters: wine, consumer, food, hotel, health category;
8, Wine enthusiasts, California, occupation managers and high consumer groups.
2025北京国际高端烈酒及啤酒展览会作为国内外影响力高的品牌名酒展会之一，2010年以来积累了60多个酒类生产国际相关组织资源，2万多家进口商，近4万个经销商；国内酒类经销商、代理商、批发商、星级酒店、商超、餐饮、团购、会所等业内人士达82%。展会已成为沟通众多酒行业商家及酒类爱好者的国际化平台，帮助国内外酒商在中国地区树立企业品牌形象，并实现企业的销售目标和扩大中国的酒饮消费市场，打造一个国际效应好的高端酒展！
